Aby byl v\u00e1\u0161 z\u00e1\u017eitek z nakupov\u00e1n\u00ed co nejp\u0159\u00edjemn\u011bj\u0161\u00ed, pracujeme se soubory cookies. D\u00edky nim m\u016f\u017eeme vylep\u0161ovat n\u00e1\u0161 e-shop nebo v\u00e1m vyr\u00e1b\u011bt nov\u00e9 typy samolepek.<\/p>\n
Jak to funguje?<\/strong><\/p>\n Cookie je mal\u00fd soubor, kter\u00fd se pomoc\u00ed prohl\u00ed\u017ee\u010de ukl\u00e1d\u00e1 do \u00falo\u017ei\u0161t\u011b po\u010d\u00edta\u010de, telefonu nebo jin\u00e9ho za\u0159\u00edzen\u00ed z\u00e1kazn\u00edka. Tento soubor zaznamen\u00e1v\u00e1 informace o va\u0161ich p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv\u00e1ch webu, jako t\u0159eba datum a \u010das, posledn\u00ed prohl\u00ed\u017een\u00e9 zbo\u017e\u00ed, URL adresu str\u00e1nky, odkud jste se na n\u00e1\u0161 web proklikli, typ pou\u017eit\u00e9ho internetov\u00e9ho prohl\u00ed\u017ee\u010de apod.<\/p>\n Spole\u010dnost Wrapino.cz zpracov\u00e1v\u00e1 na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch nezbytn\u00e9 cookies pot\u0159ebn\u00e9 pro fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek. Pokud jste n\u00e1m ud\u011blili souhlas, zpracov\u00e1v\u00e1me cookies tak\u00e9 pro analytick\u00e9 a marketingov\u00e9 \u00fa\u010dely.<\/p>\n Va\u0161e osobn\u00ed \u00fadaje chr\u00e1n\u00edme \u2013 soubory cookies pou\u017e\u00edv\u00e1me tak, aby na z\u00e1klad\u011b takto z\u00edskan\u00fdch informac\u00ed a dat nebyla osoba u\u017eivatele identifikovateln\u00e1, a to ani p\u0159i vyu\u017eit\u00ed dal\u0161\u00edch informac\u00ed, kter\u00e9 m\u00e1me k dispozici.<\/p>\n V\u011bd\u011bli jste, \u017ee…<\/strong><\/p>\n Cookie znamen\u00e1 v angli\u010dtin\u011b su\u0161enka? Pojmenov\u00e1n\u00ed soubor\u016f pr\u00e1v\u011b t\u00edmto zp\u016fsobem je odvozeno od anglosask\u00e9ho zvyku nab\u00eddnout n\u00e1v\u0161t\u011bvn\u00edk\u016fm su\u0161enku, aby se rychleji vytvo\u0159ila p\u0159\u00edjemn\u00e1 atmosf\u00e9ra. N\u00e1zev a princip cookies vymyslel v roce 1994 Lou Montulli, kter\u00fd stoj\u00ed nap\u0159\u00edklad tak\u00e9 za animacemi GIF.<\/p>\n Jak\u00e9 typy cookies pou\u017e\u00edv\u00e1me?<\/strong><\/p>\n Na na\u0161em webu vyu\u017e\u00edv\u00e1me t\u0159i typy cookies podle jejich \u00fa\u010del\u016f. K pou\u017eit\u00ed nezbytn\u00fdch cookies se v\u00e1\u0161 souhlas nevy\u017eaduje, k t\u011bm zbyl\u00fdm v\u0161ak ano. Tento souhlas n\u00e1m m\u016f\u017eete ud\u011blit prost\u0159ednictv\u00edm cookie li\u0161ty, kterou m\u016f\u017eete otev\u0159\u00edt zde. Va\u0161i volbu ohledn\u011b cookies m\u016f\u017eete samoz\u0159ejm\u011b kdykoliv i zm\u011bnit.<\/p>\n Nezbytn\u00e9 cookies jsou ty, kter\u00e9 jsou pot\u0159ebn\u00e9 pro to, aby n\u00e1\u0161 web slou\u017eil sv\u00e9mu \u00fa\u010delu a fungoval, jak m\u00e1. Jedn\u00e1 se nap\u0159\u00edklad o cookies, kter\u00e9 ukl\u00e1daj\u00ed obsah ko\u0161\u00edku, zat\u00edmco si proch\u00e1z\u00edte dal\u0161\u00ed zbo\u017e\u00ed, a dal\u0161\u00ed funkce, kter\u00e9 jsou aktivn\u00ed jen po dobu va\u0161\u00ed n\u00e1v\u0161t\u011bvy. Proto\u017ee jsou pro chod na\u0161eho webu nepostradateln\u00e9, tak s nimi nemus\u00edte souhlasit ani je nem\u016f\u017eete odm\u00edtnout.<\/p>\n Analytick\u00e9 cookies slou\u017e\u00ed pro sestavov\u00e1n\u00ed statistik a p\u0159ehled\u016f. S jejich pomoc\u00ed sledujeme n\u00e1v\u0161t\u011bvnost na\u0161ich webov\u00fdch str\u00e1nek, zp\u016fsob, jak\u00fdm je pou\u017e\u00edv\u00e1te, i to, odkud jste na webov\u00e9 str\u00e1nky p\u0159i\u0161li. D\u00edky tomu pak m\u016f\u017eeme optimalizovat na\u0161e webov\u00e9 str\u00e1nky a st\u00e1le se zlep\u0161ovat. K pou\u017eit\u00ed analytick\u00fdch cookies pot\u0159ebujeme v\u00e1\u0161 souhlas.<\/p>\n Marketingov\u00e9 cookies n\u00e1m umo\u017e\u0148uj\u00ed p\u0159izp\u016fsobovat na\u0161i nab\u00eddku va\u0161im pot\u0159eb\u00e1m. D\u00edky nim v\u00e1m m\u016f\u017eeme nab\u00edzet na\u0161e zbo\u017e\u00ed prost\u0159ednictv\u00edm c\u00edlen\u00e9 reklamy n\u00e1s \u010di na\u0161ich partner\u016f nebo v\u00e1m zobrazit posledn\u00ed prohl\u00ed\u017een\u00e9 nebo zapomenut\u00e9 zbo\u017e\u00ed p\u0159i va\u0161\u00ed minul\u00e9 n\u00e1v\u0161t\u011bv\u011b. Va\u0161e osobn\u00ed data jsou v bezpe\u010d\u00ed, partner\u016fm p\u0159ed\u00e1v\u00e1me pouze pseudonymizovan\u00e9 z\u00e1znamy. K pou\u017eit\u00ed marketingov\u00fdch cookies pot\u0159ebujeme v\u00e1\u0161 souhlas.<\/p>\n Je mo\u017en\u00e9 zak\u00e1zat pou\u017e\u00edv\u00e1n\u00ed cookies v prohl\u00ed\u017ee\u010di?<\/strong><\/p>\n Ano, je to mo\u017en\u00e9. Upozor\u0148ujeme v\u0161ak, \u017ee v takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete p\u0159ij\u00edt o n\u011bkter\u00e9 u\u017eite\u010dn\u00e9 funkcionality na\u0161eho webu, nap\u0159. zobrazen\u00ed posledn\u00edch prohl\u00ed\u017een\u00fdch produkt\u016f, a to i p\u0159esto, \u017ee jste p\u0159edt\u00edm ud\u011blili souhlas prost\u0159ednictv\u00edm cookie li\u0161ty na na\u0161em webu. Kdykoliv m\u016f\u017eete svou volbu zm\u011bnit nastaven\u00edm sv\u00e9ho za\u0159\u00edzen\u00ed \u2013 pou\u017e\u00edvan\u00e9ho prohl\u00ed\u017ee\u010de tak, aby soubory cookies odstra\u0148oval nebo br\u00e1nil jejich ukl\u00e1d\u00e1n\u00ed, pokud s jejich u\u017eit\u00edm nebudete souhlasit.<\/p>\n Informace o tom, jak upravit nastaven\u00ed soubor\u016f cookies, najdete v p\u0159\u00edslu\u0161n\u00e9 \u010d\u00e1sti n\u00e1pov\u011bdy va\u0161eho za\u0159\u00edzen\u00ed \u010di prohl\u00ed\u017ee\u010de. P\u0159\u00edklady nastaven\u00ed u nejpou\u017e\u00edvan\u011bj\u0161\u00edch prohl\u00ed\u017ee\u010d\u016f jsme pro v\u00e1s p\u0159ipravili zde:<\/p>\n Internet Explorer<\/a> Jak dlouho cookies zpracov\u00e1v\u00e1me?<\/strong><\/p>\n Zpracov\u00e1n\u00ed nezbytn\u00fdch cookies se ukon\u010duje v\u017edy po ukon\u010den\u00ed relace, tedy zpravidla pot\u00e9, co zav\u0159ete prohl\u00ed\u017ee\u010d. Cookies, kter\u00e9 pou\u017e\u00edv\u00e1me na z\u00e1klad\u011b va\u0161eho souhlasu, jsou zpracov\u00e1v\u00e1ny po dobu platnosti souhlasu pro danou cookie nebo do odvol\u00e1n\u00ed va\u0161eho souhlasu.<\/p>\n Co n\u00e1s k pou\u017e\u00edv\u00e1n\u00ed cookies oprav\u0148uje?<\/strong><\/p>\n Nezbytn\u00e9 cookies pou\u017e\u00edv\u00e1me, proto\u017ee jsou nutn\u00e9 pro spln\u011bn\u00ed na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f na bezpe\u010dn\u00e9 a kvalitn\u00ed webov\u00e9 prezentaci a tak\u00e9 proto\u017ee jsou nutn\u00e9 pro mo\u017enost p\u0159\u00edpadn\u00e9ho uzav\u0159en\u00ed kupn\u00ed smlouvy mezi n\u00e1mi prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek. Pou\u017e\u00edv\u00e1n\u00ed n\u011bkter\u00fdch nezbytn\u00fdch cookies n\u00e1m dovoluje i fakt, \u017ee jejich pou\u017e\u00edv\u00e1n\u00ed v\u016fbec nezahrnuje zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/p>\n Pou\u017eit\u00ed analytick\u00fdch a marketingov\u00fdch cookies podl\u00e9h\u00e1 va\u0161emu souhlasu.<\/p>\n Na\u0161i partne\u0159i<\/strong><\/p>\n Proto\u017ee na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch vyu\u017e\u00edv\u00e1me slu\u017eeb t\u0159et\u00edch stran, mohou m\u00edt ke cookies ulo\u017een\u00fdm ve va\u0161em za\u0159\u00edzen\u00ed p\u0159\u00edstup krom\u011b n\u00e1s i na\u0161i partne\u0159i. Nad t\u00edm, jak tito partne\u0159i vyu\u017e\u00edvaj\u00ed soubory cookies, v\u0161ak nem\u00e1me u\u017e kontrolu, a proto v\u00e1m doporu\u010dujeme nav\u0161t\u00edvit jejich webov\u00e9 str\u00e1nky a ov\u011b\u0159it si zp\u016fsoby pou\u017e\u00edv\u00e1n\u00ed a mo\u017enost spr\u00e1vy cookies p\u0159\u00edmo u nich:<\/p>\n slu\u017eby Google Analytics, Google Ads, Google Tag Manager, Google Optimize, YouTube a reCAPTCHA provozovan\u00e9 spole\u010dnost\u00ed Google Inc., Proto\u017ee vyu\u017e\u00edv\u00e1me pokro\u010dil\u00fdch n\u00e1stroj\u016f pro zdokonalov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek a slu\u017eeb, mohou b\u00fdt n\u011bkter\u00e9 va\u0161e osobn\u00ed \u00fadaje p\u0159ed\u00e1v\u00e1ny do t\u0159et\u00edch zem\u00ed mimo Evropskou unii. Takov\u00e9 osobn\u00ed \u00fadaje v\u0161ak p\u0159ed\u00e1v\u00e1me v\u017edy za dodr\u017een\u00ed v\u0161ech standard\u016f n\u00e1le\u017eit\u00e9 p\u00e9\u010de o osobn\u00ed \u00fadaje a za p\u0159edpokladu, \u017ee je p\u0159\u00edjemce va\u0161ich osobn\u00edch \u00fadaj\u016f v\u00e1z\u00e1n standardn\u00edmi smluvn\u00edmi dolo\u017ekami EU o ochran\u011b osobn\u00edch \u00fadaj\u016f nebo \u017ee poskytl jinou vhodnou z\u00e1ruku ochrany osobn\u00edch \u00fadaj\u016f. V p\u0159\u00edpad\u011b vyu\u017eit\u00ed slu\u017eeb spole\u010dnosti Google (Google Analytics) jsou ve\u0161ker\u00e9 slu\u017eby nastaveny tak, aby byl minimalizov\u00e1n rozsah p\u0159ed\u00e1van\u00fdch osobn\u00edch \u00fadaj\u016f, zejm\u00e9na doch\u00e1z\u00ed ji\u017e na stran\u011b na\u0161ich server\u016f k anonymizaci IP adresy u\u017eivatel\u016f a tento osobn\u00ed \u00fadaj tak nen\u00ed v t\u00e9to souvislosti p\u0159ed\u00e1v\u00e1n do t\u0159et\u00edch zem\u00ed.\u00a0\u00a0<\/p>\n Kde n\u00e1s m\u016f\u017eete kontaktovat<\/strong><\/p>\n V p\u0159\u00edpad\u011b jak\u00fdchkoliv dotaz\u016f n\u00e1s m\u016f\u017eete kdykoliv oslovit na\u00a0kontaktech uveden\u00fdch zde na str\u00e1nce<\/a>.\u00a0<\/p>\n V\u00edce o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, va\u0161ich pr\u00e1vech \u010di komunikaci s \u00da\u0159adem pro ochranu osobn\u00edch \u00fadaj\u016f se do\u010dtete v sekci\u00a0GDPR<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Cookies Aby byl v\u00e1\u0161 z\u00e1\u017eitek z nakupov\u00e1n\u00ed co nejp\u0159\u00edjemn\u011bj\u0161\u00ed, pracujeme se soubory cookies. D\u00edky nim m\u016f\u017eeme vylep\u0161ovat n\u00e1\u0161 e-shop nebo v\u00e1m vyr\u00e1b\u011bt nov\u00e9 typy samolepek. Jak to funguje? Cookie je mal\u00fd soubor, kter\u00fd se pomoc\u00ed […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7525","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/inetline.cz\/en\/wp-json\/wp\/v2\/pages\/7525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inetline.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inetline.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inetline.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inetline.cz\/en\/wp-json\/wp\/v2\/comments?post=7525"}],"version-history":[{"count":0,"href":"https:\/\/inetline.cz\/en\/wp-json\/wp\/v2\/pages\/7525\/revisions"}],"wp:attachment":[{"href":"https:\/\/inetline.cz\/en\/wp-json\/wp\/v2\/media?parent=7525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Mozilla Firefox<\/a>
Google Chrome<\/a>
Safari<\/a>
Opera<\/a>\u00a0<\/p>\n
slu\u017eba Facebook (Facebook Pixel), provozovan\u00e1 spole\u010dnost\u00ed Facebook, Inc.,
slu\u017eby Zbo\u017e\u00ed a Sklik provozovan\u00e9 spole\u010dnost\u00ed Seznam.cz a.s.,
slu\u017eba Glami, provozovan\u00e1 spole\u010dnost\u00ed Inspigroup s.r.o,
slu\u017eba Heureka, provozovan\u00e1 spole\u010dnost\u00ed Heureka Group a.s.,\u00a0<\/p>\n